The Transformative Power of a Bequest Program

Article provided by Jackie Dalton, Director of Philanthropy, Frensham Schools

Among the myriad Fundraising options available to institutions, a Bequest Program undoubtedly offers the highest Return on Investment (ROI).

It is an essential cornerstone for securing an institution’s future, yet it remains underutilised in many institutions, particularly girls’ schools. Boys’ schools often recognise the strategic importance of dedicating a full-time role to cultivating bequests; this focus is a model that I believe should be adopted widely.

At Frensham Schools, our bequest program, The Winifred West Legacy, has delivered unparalleled results. Over the past two years, this program has achieved an astonishing ROI of 6,000%. Yes, you read that correctly—6,000%. This extraordinary figure underscores the transformative power of a Bequest Program.

It acknowledges the foresight of those who include Frensham in their Will and brings them together through meaningful stewardship, including our annual lunch for Custodians. These events celebrate the shared vision of leaving a lasting legacy, while deepening the connection between our Custodians and our school.

Bequests often focus on two vital areas:

passion gifts, such as Bursaries enabling students to attend our school who otherwise could not, and
Endowment gifts, where capital remains untouched, generating income in perpetuity.

Endowment Funds are the ultimate game-changer. As Brad Fenner eloquently shared at the recent Educate Plus International Conference in Perth, they provide a sustainable financial foundation that can support scholarships, programs, and even building projects without continual Fundraising pressure.

Consider the impact – an Endowment Fund large enough to distribute 5% annually requires 20 times that amount in capital, but once established, its growth accelerates. For instance, a $160 million Endowment Fund, like that of Prince Alfred College in Adelaide (were Brad Fenner was Head of School), generates $5 million annually—funding infrastructure, scholarships, and more.

In 2025, Frensham Schools will elevate its focus on Bequests, with my role transitioning to fully dedicate time to this transformative program. Of course, stewardship will remain key – personalised engagement and fostering a culture of gratitude.

To my fellow Fundraising professionals, if you invest in one new initiative this year, let it be a Bequest Program. It will help to secure your institution’s future, support its vision, and resonates deeply with donors who want their legacy to endure.

With a clear strategy, robust policy, and a dedicated focus, a Bequest Program isn’t just a Fundraising ‘option’ – it’s a powerful fundamental component of a solid Fundraising strategy.

For those ready to take this step, I would be happy for you to reach out to me. Together, we can help to build Bequest Programs that empower institutions to thrive for generations.