Marketing Manager
The Industry School
Brisbane
Posted on: 18 February 2025
Closing date: 6 March, 2025
- New strategic and operational role where no two days are the same
- Hybrid role (2 days in the office) across six Southeast Queensland Schools and beyond
- Working for a deliberately different education model delivering real outcomes for young people
About us
The Industry School, formerly the AITC, is unlike any other senior school. We’re for young people who seek a deliberately different educational experience. An industry-driven one. For those who want to learn in the classroom, within workplaces, and on the job. We’re for those young people who seek to start building real-world strengths and skills now, not only in the future.
Providing a unique two-to-three-year program for young people in Years 10 to 12 we aim to seamlessly blend senior education and vocational training to engage young people in purposeful learning experiences with real-world industry relevance.
About the role
At The Industry School, no two days are the same which is what we love here. We pride ourselves on being deliberately different and you will be a champion of this. Reporting to the Head of Brand, we are seeking an innovative Marketing Manager for an exciting new role at The Industry School.
The position is pivotal in the strategic promotion of The Industry School, both internally and externally, through advertising, marketing and communications. Adapting and delivering on the brand strategy for The Industry School, you’ll ensure that stakeholder communications are aligned with the brand and enhance The Industry School’s reputation.
Key Outcomes
- The Industry School brand embedded in current and new Schools, and well understood by our people, customers and the market.
- Representation of the brand is strong and consistent.
- Campaigns and other resources accurately reflect our brand and promote the School.
How will your typical day look? We are seeking someone to –
- Manage the execution of a media plan for all campuses, in consultation with the Head of Brand and within budget, and raise relevant purchase orders
- Lead a system-wide media and PR strategy to drive brand awareness, enrolment growth and community engagement
- Work closely with the Head of Brand to execute brand campaigns that contribute to growth of enrolments and brand awareness
- Develop and implement marketing and communications plans for six schools (and growing)
- Work closely with external agencies to continue to evolve and elevate our brand
- Manage content and creative development – bring your creative flare!
- Manage internal and external communications including the development of The Industry School’s biannual magazine
- Commit to The Industry School identity and maintain strong brand integrity across all marketing initiatives and communications
About You
- To be successful in this role you will bring the following skills and experience:
- Minimum of 4 years’ experience in marketing – proven management experience would be a bonus
- A degree in Marketing or Communications
- Demonstrated brand awareness and clear understanding of the importance of building a strong brand identity
- Advanced written communication and presentation skills, capable of distilling ideas and communicating these persuasively
- Ability to influence both internal and external stakeholders
- Working with Children Check (Blue Card)
- Valid driver licence & right to work in Australia
- Ability to demonstrate The Industry School values
Values and Benefits
Our values play a critical role in cultivating culture. They set the standards for how we behave, interact with others, make decisions, and choose to act. They are:
- Think progressively
- Take courageous action
- Achieve inspiring outcomes
- Demonstrate genuine care
- Contribute authentically
- Succeed collectively
We value and recognise our people through a range of benefits including superannuation matching after a qualifying period, access to corporate rate health insurance, salary packaging, staff discounts through PerkBox, Employee Assistance Programs, Professional Development, and the opportunity to participate in community-based activities in Australia and Cambodia to name a few.
To Apply
If this role has sparked your interest, please Apply Now as this is an immediate vacancy.
Applications close 5pm Thursday 6 March 2025
Please note: Interviewing may commence prior to the closing date on receipt of application. Candidates are therefore encouraged to apply as soon as practicable.
For further information or a copy of the Position Description, please contact Jess Van Rooyen, Talent Partner jess.vanrooyen@theindustryschool.com
The Industry School is committed to safe and supportive work practices. Candidates will be subject to relevant checks such as teacher registration check, Blue Card, referee checks, identification verification, and the requirement to disclose any information relevant to your eligibility to engage in activities including children.
