Fundraising SIG There’s no I or U in Donor Engagement: The Donor Relationship Lifecycle

Presenter: Penny Richards Fowler

Donor Relationships in an education setting begin when they first hear about your institution and end in creating a legacy beyond a lifetime. No matter the size of your institution, understanding the donor relationship lifecycle enables you to tailor your strategies to meet donors at their point in the journey, and maximise each engagement opportunity.

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