We’re regional so still find radio as an effective means of advertising. We don’t currently do any TV advertising as it is quite expensive and really has no audience targeting. If we were to look at TV, it would most probably be BVOD as you can be a bit more targeted and has better tracking.
We have a printed and digital version. It’s very useful at trade shows :) We also have the digital version for those who aren’t face to face or wanting something to read in their own time.
We just had a massive marketing shoot at the start of the year and will use these until we do another in early 2026. We’ll continue to add to it but it gives us a good base to work off.
We’re conscious of keeping the content up to date so will exclude images of students who have moved on from the school prior to graduating, particularly those who have left for a negative reason.