2024 Marketing & Communications Webinars & Recordings
Online Marketing SIG: The Difference Between Good, Great and Expert Institution Marketers | 19 November 2024
Presenter: Bianca Coleborn
Are you ready to take your institution marketing to the next level?
In this webinar, Bianca reveals key elements that separate good marketers from exceptional ones:
- Master the art of tactics – best practices for implementing effective marketing tactics that support your overall strategy.
- Develop a winning strategy – A marketing plan that aligns with your institution’s goals and drives results.
- Harness the power of data – How to use data to inform your decision-making and measure effectiveness.
Become the expert marketer that knows how to combine the tactics with a strong strategy that is underpinned by data.
A Deep Dive into Deep Fakes Webinar | 6 August 2024
Presenters: Charlie Maughan and Harrison Shearn
The steady integration of AI in marketing is inevitable and brings with it great potential. However, we must be aware of and prepared for the challenges it brings.
Enter deepfakes. This session unpacks this synthetic media, exploring frequently used tools as well as the opportunities and risks that face school marcom departments. Schools need to be ready for when, not if, a deepfake crisis hits and the associated communication, reputation and safety concerns.
Digital Dynamics: Optimising ROI in Growth and Retention Campaigns Webinar | 5 June 2024
Presenter: Es Chandra
Leverage the power of Digital Marketing and maximise your return on investment on all future growth and retentions campaigns.
In this webinar, Es Chandra, CEO of Glide Agency delves into the dynamic world of digital strategies, equipping you with tools and techniques to optimise your digital growth and retention campaigns. From laying the foundation for success by implementing strategic digital assets to harnessing the power of social media and executing targeted advertising, our expert presenter will share actionable insights that drive enrolment and foster loyalty within your community.
Excellence Series Webinar 9: Old Scotch Collegians’ Association | 23 May 2024
Presenter: Scott Montgomery Facilitator: Chanel Hughes
The ninth webinar in our Excellence Series showcases the 2022 Marketing & Communications Online category winners. This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.
2023 Marketing & Communications Webinars & Recordings
Unlocking Growth Opportunities: The Value of Promoting Your Organisation as an Education Destination | 11 October 2023
Presenter: Dan Bunker
In this webinar, Dan Bunker, the visionary behind YouTour, shows you how to leverage emerging technologies like AI, microsite campaigns, hyper targeted video, virtual tours, and analytics to increase your marketing output and ultimately stand out from your rivals. Dan shares from his experience of working with hundred’s of clients like Knox Grammar, QUT and the University of Queensland.
A Savy Marketer’s Guide To Website Design Webinar | 15 August 2023
Presenters: Amy Wadell and Timo Nieuwoudt
Your website is your institution’s single most important marketing tool. Amy Wadell, Senior Designer, and Timo Nieuwoudt, Head of Marketing from Digistorm, will guide you through this practical goal-setting/design workshop to help you prepare for your next website refresh.
ChatGPT: Friend or Foe for Advancement Professionals Webinar | 24 May 2023
Panel: Peter Rufus, Nick Lawrence, Ana Gozalo and Dr. Vitomir Kovanovic Facilitator: April Ridgway
Our panel discuss the hot topic of Chat GPT and explore questions such as:
What is ChatGPT, and how are you using it at work? What are the pros and cons? What is the impact on customer experience and marketing?
Excellence Series Webinar 2: Frensham School & Sacred Heart College | 16 March 2023
Presenters: Jackie Dalton and Natasha Camillieri Facilitator: Nick Jaffer
The second webinar in our Excellence Series showcases the 2022 Marketing & Communications Video winners.
This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.
This webinar will focusses on two very different approaches to video storytelling. Jackie Dalton from Frensham School and Natasha Camillieri from Sacred Heart College in WA, share their journeys and the outcomes of their award winning videos. Both are cinematic, engaging and innovative and tell the story of their communities so powerfully.
2022 Marketing & Communications Webinars & Recordings
Marketing & Communications SIG WA Chapter Chat: All Things To Do With School Marketing | 31 March 2022
Facilitator: Clare Underdown
An informal gathering hosted by the WA Chapter to chat about all things to do with School Marketing.
Marketing & Communications SIG 6 Ways To Boost Your School’s Marketing Plan | 30 March 2022
Panellists: Yvette Graniero, Kelly Mancey and Philippa Zingales
6 ways to boost your school’s marketing plan, to increase enrolments, engage alumni and grow fundraising. In this session our panellists discuss the importance of marketing strategies and how to capitalise on them.
Trends, Insights And Emerging Generations Webinar | 8 March 2022
Presenters: Margo Bastow, Anne-Maree McCarthy, and Jiani Chen
This seminar provides Advancement professionals in the areas of Admissions, Marketing, Fundraising, Events, Communications and Alumni with an understanding of current trends and insights relevant to these fields. Katie Iles of Hello Clarity presents the latest social research on emerging trends for 2022 to help inform future marketing, communications and community engagement strategies across different target markets and generations.
2021/2020 Marketing & Communications Webinars & Recordings
Marketing & Communications SIG How Has Marketing Changed During Covid? | 17 March 2021
Facilitators: Huma Cheema, Kelly Mancey and Geoff Anderson
How has marketing evolved over the last year? What is normal in a post COVID environment.
Communicating For Impact. Tertiary Webinar Part 2 | 19 November 2020
Presenters: Chanel Hughes and Vincent Ramos
Following on from Part 1, this session focusses on achieving maximum impact with Alumni and donor communications.
Communicating For Impact. Tertiary Webinar Part 1 | 22 October 2020
Presenters: Chanel Hughes and Vincent Ramos
Alumni and donor communications comprise a distinct subset within your Marketing and Communications portfolio that has its own unique psychology and formula. How can you harness this to create the most compelling messaging—in terms of both tone and content—to drive deeper and richer engagement? How often and through what channels should you communicate? And what should you track and measure to continually assess and improve your effectiveness?
We Are All Digital Experts. Or Are We? Tertiary Webinar | 21 August 2020
Presenters: Jayden Worts and Fred Lee
As University Advancement teams world-wide fast tracked online it feels like everyone is a digital engagement expert. For years the profession has been trying to figure out the best way to use social media and active communication to engage alumni and donors. So, now with this new way of digital working as different regions move in and out of restrictions, it is time to ask – are we really doing it?
Marketing & Communications SIG Marketing Strategy In A Post COVID World | 30 July 2020
Presenter: Suzanne Oxford
In this SIG members share, learn and exchange ideas around what new strategies they have put into place during COVID-19; what has worked and what needs tweaking. Have YOU implemented new concepts or initiatives across social media, tours or Open Days and what will your marketing strategy look like moving forward?
