In order to support our tertiary members, we created the Tertiary+U portal, organised two focus groups and ran a series of eight webinars in the last 6 months. One focus group has been expanding our network with a focus on Residential Colleges, through a discussion forum with four webinars. Our Internationally focused tertiary group has been working on issues that directly effected the COVID ravaged Universities and Colleges, sharing how they managed and what they need to put in place to face an uncertain future in 2021.
Please feel free to access any of the webinars on-demand below. Ensure that you are logged in to view. Alternatively, the recordings are also available as podcasts.
On-demand Tertiary webinars
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As we find ourselves still working remotely or adjusting to reintegration its great to talk about some of the wins and losses and some of the permanent changes to the way we work in advancement. Two of our International Conference speakers are able to share some of their insights and learning. Lynn McClelland, Exec Dir of Student Life, Services and Communications at the University of Canterbury and Shelagh Murray, Dir of Development and Alumni Relations at Otago University. They will be joined by Mandy McFarland is Director of Advancement at St Catherine’s College, University of Western Australia.
Naomi Wilde, Lynn McClelland, Shelagh Murray, Mandy McFarland 27 November 2020 |
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The 4th session in the series focusses on achieving maximum impact with Alumni and donor communications. We discuss the following topics in detail: Maximising limited resources Chanel Hughes, Vincent Ramos 19 November 2020 |
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COVID19 forced many of us to change quickly to new ways of working. It has required a rapid reassessment of when and how we should continue to deliver great donor and alumni engagement and to consider whether these are temporary or permanent measures. Although COVID19 has presented enormous challenges for most people either at a personal and/or professional level, having our hand forced has in many ways given rise to the realisation that not everything about our new way of doing things is bad. In fact, in some areas adapting and adopting new programs and new methods of delivering has delivered positive change. In this session we will hear from a range of practitioners, sharing case studies of what worked well when the crises first hit, what is here to stay beyond the pandemic, and why. Kate Robertson,, Graeme Mullin, Lucy Moore, 4 November 2020 |
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Alumni and donor communications comprise a distinct subset within your Marketing and Communications portfolio that has its own unique psychology and formula. How can you harness this to create the most compelling messaging—in terms of both tone and content—to drive deeper and richer engagement? How often and through what channels should you communicate? And what should you track and measure to continually assess and improve your effectiveness? Chanel Hughes, Vincent Ramos 22 October 2020 |
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The Dreaded P’s – Pivoting, Pandemic and Further Philanthropy. Listen to key leaders in the Australian & NZ Tertiary Advancement sector to learn how they have continued to manage through an unprecedented time, and hear the critical learnings gained. This is a not to be missed opportunity to underpin planning for teams and targets into 2021 and beyond. Nick Jaffer, Kamyra Laurenson, Alex Furman, Shelagh Murray 2 October 2020 |
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Global Philanthropic Asia Pacific President and CEO Nick Jaffer and Kate Robertson, Executive Director of Advancement, University of Tasmania, discuss relationship-building and turning first-time donors into loyal, recurring donors. Nick Jaffer, Kate Robertson 30 September 2020 |
Taking care of yourself and your team in uncertain times
Communicating for Impact – Part 2 (Residential Colleges)
Advancement in the time of COVID 19. What did we learn? What’s here to stay?
Communicating for Impact (Residential Colleges)
Redirect: Strategy changes in Universities. How does this impact our work?
Donor Stewardship: the key to success (Residential Colleges)|
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Educate Plus is committed to more fully supporting this special sector within our membership by creating a forum focusing specifically on the needs, challenges and opportunities of Residential College Advancement professionals. To properly gauge this, we have partnered with Global Philanthropic to undertake an inaugural benchmarking study on fundraising in Residential Colleges in Australia and New Zealand — the first of its kind in this region — which we envisage will lead to subsequent studies in other areas of activity, such as Admissions, Alumni Relations and Marketing. Join us to have your say and suggest other topics that may be more useful to you. Alternatively you can email Mandy McFarland or Nick Jaffer to provide your feedback. Nick Jaffer & Mandy McFarland 27 August 2020 |
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As University Advancement teams world-wide fast tracked online it feels like everyone is a digital engagement expert. For years the profession has been trying to figure out the best way to use social media and active communication to engage alumni and donors. So, now with this new way of digital working as different regions move in and out of restrictions, it is time to ask – are we really doing it? Join Jayden Worts, Virtual Engagement at UWA (Perth, WA) and Fred Lee, Director Alumni Engagement University of BC (Vancouver, Canada) for an in conversation. Shared learnings from Australia and Canada will be discussed and ideas for how our work will carry on during, and following lockdown. Jayden Worts & Fred Lee 21 August 2020 |
Benchmarking for success: what data do you need? (Residential Colleges)
We are all digital experts. Or are we?
