b'The students presenting the video used empathy to achieveThank you so much! Theres now a girl with a a sense of security and familiarity for the future student. Thebig smile on her face after watching the video. tone of voice was confident yet compassionate with courageForthelastmonthorsotheresbeenafew and personality.jittery comments about what it will be like next As we had no email address for the girls an eDM was created,year. So good timing!including the video link for the individual student and was sentRegards,Marinato the parents of each girl. In the eDM we asked parents to show their daughters. This approach increased the viewing and impact of the video and further allowed it to be forwarded to other members of the family such as grandparents and toAdrina is looking forward to join and discover friends.Fortunately,thedesiredviraleffecthappenedasfor her new journey at Brigidine. Thank you so parents and girls were delighted to have their own video andmuch for creating a warm welcome you tube for were keen to show others.her.The video was clearly effective as indicated by the viewingKind Regards, Ivonnestatistics. All individual videos were viewed with many being viewed a number of times (up to 20 times in some cases). By mail merging each students name into the message ofMotivation was high in response to the video. On Welcome the video the creative element of personalising the messageDay we achieved 100% attendance rate. In past years we had and engaging the student and her family was quite unique.experienced a Welcome Day where several students did not Wedevisedonevideoandtweakedjustthefirstframetoattend nor give an apology. Everyone was excited about coming individualise the video for maximum impact. to the College.The responses from families was overwhelmingly positive. WeSome other indicators of success were:had healthy statistics indicating that the video had been viewed but also parents emailed the College to say how much theirStudent attrition for this cohort in 2019 was lower than for daughter enjoyed receiving the video and was looking forwardprevious years. to becoming a Brigidine girl.One such email received by theAt the Parent Information Evening held three weeks after College was: the Welcome Day parents commented how excited their daughters were to receive their own personal video. For our Current Year 7 girls involved in the video, it gave them an opportunity to shine and promote the College, which reaffirmed to the staff we are on the right trackthe project appeared to build community from the very start of the journey at the College for these new families.Two Development team members worked with the videographer from Sonic Sight and current Year 7 students on the production. The video was then distributed by the team through email and individual video links to each family using Campaign Monitor providing us with open and click rates for each video. Furtherstatisticsandindicatorsofeffectivenesshavealso beenprovidedthroughourYouTubeaccountsuchasthe number of views. Each video was chosen to be unlisted so that the quantity (175 videos) did not appear on the College YouTube account. However, a version of the video was produced without names and used on the College website as a useful expos of the Welcome Day experience. Thevideoinitiativehasbeensosuccessfulweanticipate repeating the project this year. DI LAWRENCE F.EDPLUS DIRECTOR OF DEVELOPMENT & COMMUNITY RELATIONS BRIGIDINE COLLEGEDECEMBER 2019 51'