b'Unstoppable word of mouthIf you are not steering the conversation, who is?The Strathcona Girls Unstoppable campaignTheGirlsUnstoppablecampaignhasbeenenthusiastically hasbeenanoverwhelmingsuccess,andhasembracedbyourcommunityfromlaunchasitresonates seen engagement in social media rise by one- the schools values and aspirations. Visually, and in context, third across all channels.the tag line implies growth, both personal and in learning, Theengagementandsubsequentincreasecouldonlybeimplying ongoing momentum. Our social media strategy was to achieved with consistent use of Social Media. We know thatcapitalise and elevate this with our core parent, student, staff to be effective at reaching your audience, businesses need toand alumnae community.know where they are spending their time online. The statisticsInordertobeeffective,ourcontentmustbeinformative tell a story of continual change: and useful. It must instil pride and encourage sharing while integrating with all our other marketing initiatives.One in two Australians use Facebook every day A key point of any social media campaign is to ensure that the rightcontentiscovered,emphasisingtherightmessages, 60% of Australias population use Facebook, (3,500,000without being repetitious. To aid in this, we set ourselves five are aged between 18-25, 6,100,00 are aged 25-39 andcontent categories and five strategic pillars related to KPIs 4,100,000 are aged 40-55) and measurable targets focusing on engagement on our social One in three use Instagram each day platforms, and enquiries and applications for enrolment into Strathcona.Instagram and LinkedIn have a lower market share, butOur five strategic pillars are:are growingin particular, LinkedIn has 10% growth Girls UnstoppableCelebrations AwardsOne third of Australian internet users deploy ad-blocking software. Community Strathcona TalentTrending.The traditional methods of online advertising are becoming far less effective. By investing in a strong social media presence, we have been able to develop strong relationships with our audience and insert our message into their everyday lives.Social Media PlanThe main aim of the Strathcona social media content plan istodriveconversationasweconnectandengagewith the Strathcona community. It is our strategic intent to build enrolments and address potential gaps via word of mouth.'