Contents 06 Cover Story: Lowther Hall Scores Marketing Award 08 2018 Excellence Awards 12 Time for more action from Boards... 14 Note from an International Advancement Manager’s Desk 17 Building an Irresistible Brand 14 Are we Closing the Gap on Diversity? 18 Fundraising driving Scotch’s Indigenous Program 20 Rethinking Diversity at your Institution 22 Amazing Impact by Real People 23 Redefining Greatness in a Time of Crisis 24 NZ Chapter News 26 UCOL takes out Alumni prize 28 The Juggling Act: Branding in- house or outsourcing? 29 VIC/TAS Chapter News 30 The Value of Mentoring 32 International Conference Photos 37 Knox Grammar School Publication of Educate Plus ABN 48294772460 Editor Naomi De Rosa Marketing & Communications Manager Sub Editors Frank Chamberlin, Action Words Mandy McFarland, Chair Educate Plus David Osborne, President NSW/ACT Chapter Educate Plus 1300EdPlus admin@educateplus.edu.au www.educateplus.edu.au Printed by Lindsay Yates Group 4 George Place, Artarmon NSW 2064 (02) 9420 5500 www.lyg.net.au 2018 Conference Imagery Wes Tolhurst Video & Photography Admissions Fundraising Alumni Marketing and Communications Leadership & General Advancement Other 39 Lifelong Alumni Engagement 40 Training Program 42 Queensland Chapter News 43 Finding the hero who carries your campaign 44 Data is Your Friend 46 Parent Choice in Schools 48 NSW/ACT Chapter News 49 Award Winning Giving 51 Building Alumni Networks 52 Rural Scholarships: Be part of something bigger 55 Why School Leaders should get Social 56 ‘Disruption in the Space’ 58 Are you as good as you think you are? 60 The Power of Gratitude: Enlightened philanthropy 61 WA Chapter News 62 SA-NT Chapter News 63 It’s all about the experience 66 Principal Gifts 68 Member Institutions Sally Thibault F.Edplus (above) gives her incredible keynote address on ‘Women In Leadership’ at the Educate Plus International Conference, Auckland, September 2018. DECEMBER 2018 3