b'FEATURED ARTICLEHow to target by age on LinkedIn when no filter is availableThere are some great filters on LinkedIn to help you get a list of potential prospects using the Sales Navigator tool, but neither of these has an age filter. T he problem is that many business owners andLets start with the list of the generations as a refresher salespeople have a generational or specific agestarting from the baby boomers, as some are still in the group target market for their products or services.workforce.But the filters dont help with that kind of detail on this platform. Baby Boomers 1946 to 1964(57-75 years old)Generation X 1965 to 1980(41-56 years old)Millennials 1981 to 1995(26-40 years old)Generation Z 1996 to 2010(11-25 years old)If we look at their ages and assume that they went to University or College straight after graduating high school, then we have a place to start. No, its not foolproof considering some people on the list will be mature aged students, but it sure does go a long way to finding people and prospects via an age filter when none is available. Lets say you want to start with a target market between 40 and 45 years old. Start with selecting a university and click on the Alumni tab. In this example were using the university of NSW.That means they were born in 1975 to 1980 then graduating high school probably between 1993 and 2002. If they went straight into university, even if they only lasted the one year (as long as theyve listed it on their LinkedIn With a little creative thinking, however, there is a greatprofile) most would have graduated in within these years resource that might be able to help. No, its not quite asand therefore come up in the search results when you add good as a proper filter within LinkedIn, but it is a greatthese details into the Start Year and End Year filtersplace to start when you need this kind of specificity. (screenshot on the following page).NOVEMBER 2021 2 9'