b'FLEAATTIUNRUEMDPAARRTTICNLEER ADVERTORIALPJourney mapping:introducing personalised enrolment experiences in 2022T hink about the last purchase1.Map out your enrolmentto identify opportunities to engage you madehow was yourjourney and customise each step for every customer experience?Theres no one-size-fits-all approachfamily. They expect a lot more than Its likely that from the moment youto the enrolment journeyeveryjust their first name in an email to feel first interacted with the brand, youschool will look different. Start byas though youre speaking directly to received experiences tailored tomapping out every single step athem. your specific interests. Your schoolsprospective family will take to getPersonalisation needs to go further, enrolment journey should be nofrom enquiry to enrolment at yourbut it doesnt have to be complicated. different. More than ever, familiesschool. For example, your schoolsIts as simple as asking a question expect schools to provide moreenrolment journey might look a littlewhen a family sends their initial engaging and personalised enrolmentsomething like this: enquiryopenenquiry. Is their child interested in experiences. So, how do you do it?dayapplicationinterview sports or music? Perhaps they have The answer is journey mapping.letter of offerenrolled.a keen interest in drama or love By mapping out these stages, yourescience experiments? Gathering this able to get a birds eye view of theinformation early in the enrolment different touch points a prospectivejourney will set you up for success family will receive as they learn moreand allow you to customise key about your school. Next, your job ismoments.I think automations are a realgame-changer for the enrolments process. From as simple as being able to automate birthday wishes to a future student, right through to sending internal email when an application fee has been paid or re-engaging families.Steve BlightDirector of Community Relations and Development4 0 FACE 2 FACE MAGAZINE'