b'FEATURED ARTICLEMarketing Departments and promotional material The futureMarketing Departments are integral to an IndependentAs the fee structure of Independent Schools continues to Schools business model.The concept of sellingincrease, it will undoubtedly make prospective families an education (because regardless of a personsmore discerning in their school selection processes and responsibilities at an Independent School, every staffincrease the expectations they have for their childrens member has an aspect of sales in their role) includeseducation outcomes.Needless to say, it will also make the promoting a school through various mediums such ascompetition for students between schools more intense.printed brochures, prospectuses, social media posts, web- These factors alone underpin the importance for schools sites and videos just to name a few.These resources areto have robust and comprehensive contracts and policies integral to selling a schools message to attract students. as well as processes that ensure their messaging is So, like any other business in Australia, it is extremelyaccurate and a true reflection of their education offerings.important that the material schools produce and publish to promote themselves is accurate and most importantly, does not fall foul of the misleading and deceptive conduct provisions of the Australian Consumer Law. Ben FoleySpecial Counsel, Education & Workplace LawClifford Gouldson Lawyers52 FACE 2 FACE MAGAZINE'