b'FEATURED ARTICLEtheir heart in a manner that creates a shift.Thats where the power of story can transform your brand.Lets take a look at some of the things to plan for when looking at creating stories from your brand. Branding and storyModern branding is more about communicating who you are, not who you want people to think you are.To that end, the difference between internal brand image and external brand image is getting closer.But there is still a place for both.This is one reason why your school community is always going to be your best advertising.Parents telling stories to other parents. Where to startIf youre struggling to know where to begin, a great place is to listen to your community.Talk with parents and teachers and listen to their stories.Keep an open mind about how their stories intersect with the core values of the school.There are always stories.We just need to have the time to hear them.Putting it togetherOf course, taking a new approach to branding in a traditional marketplace can be a challenge and youll need the school leadership to buy into the vision.Going down the path of storytelling in your brand strategy is often more time consuming than traditional paths.But lets assume you have the team on board and are ready to start putting it together into your film and photographic content.Its a great idea to work with a team/production company that understands how to tell emotive stories. They simply must understand how to build1.Context 2.Character 3.Complication 4.Conclusion.NOVEMBER 2021 75'